• 20 January 2025

Recently, China’s largest sports retail operator, Topsports (6110.HK, NR), released its first “White Paper on Sports Consumption Among China’s Broader Young Demographic”《中国泛年轻人群运动消费白皮书》, based on proprietary data, a survey of 12,000 consumers, and industry research. The white paper explores four key areas: latest observations on sports lifestyles, the evolution of sports consumption attitudes, the “traffic code” for sports footwear and apparel, and cutting-edge trends in sports retail. It provides an in-depth analysis of new demographics, emerging needs, and fresh opportunities in the sports consumption sector.

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